By Susan Sweeney CA CSP HoF
This accomplished, hands-on, step by step consultant is absolute to allure extra power shoppers to any given site. With countless numbers of confirmed counsel, instruments, and methods, this freshly up-to-date variation presents the most recent net 2.0 developments and methods equivalent to RSS, blogs, podcasting, and cellular advertising and marketing. marketers, company advertising managers, small company proprietors, experts, site owners, contributors, new media pros, and site designers will locate this guidebook priceless for constructing on-line strategies. A own password can also be integrated for gaining access to the spouse site, which gives up to date online marketing information and multiplied details. From optimizing web content for se's and incorporating dynamite public kinfolk ideas to offline merchandising and making sure buyer pride, this guide and web site mixed are unbeatable for useful on-line promotional assets.
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Extra resources for 101 Ways to Promote Your Web Site (101 Ways series)
Sites often have Canadian customers as their target market. There are a number of words that are spelled differently by these countries—theatre in Canada is theater in the United States, centre in Canada is center in the United States, colour in Canada is color in the United States, for example. If you are caught with one of your important keywords spelled differently by your target market, you might want to optimize a page of your site to accommodate this. Perhaps you might offer a page that is designed for Our Canadian Friends or for Our American Friends.
Another aspect to consider when designing your Web site is your target market’s propensity to utilize the latest technologies, and the configurations they are likely to be using. Or it might be that your target market has yet to embrace the latest technologies and is still using a dial-up connection to the Internet, slower machines, and older software. They might still be using the Web browser that was originally installed on their system, simply because they are uncomfortable downloading the latest version of the browser, are unaware of the more recent version, or are uninterested in downloading a large file.
It is common knowledge by Web site visitors that blue text indicates an unvisited link, while purple, maroon, or darker blue usually represents a link that has not yet been visited, and red is the color of an active link. It should not be difficult for visitors to identify your links, so if you decide not to use the default colors, you must emphasize your links in a consistent manner through font size, font style, or underlines. Navigation Notes Ease of navigation is very important to your site.
101 Ways to Promote Your Web Site (101 Ways series) by Susan Sweeney CA CSP HoF